Moebius: Publishing Pinkerton Road

by on Apr.09, 2014, under developer diary, four winds, moebius

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Pinkerton Road was in charge of the direction and lifeline of all development details of Moebius, from the story to every creative decision; however, Phoenix Online takes on the role of both the development and publishing for Moebius. In this blog entry we review most of the publishing processes of manufacturing, levitra at walmart distribution, localization, and overall marketing efforts.

Every development entity works towards investing time and money into a creative project, whether it’d be partnered up among different companies or an independent studio venture. Most large publishing companies invest directly into the development, bringing in producers to oversee the ongoing conceptualizing of the game. For small indie studios and publishers the process remains somewhat the same, but with a smaller network and capital typically associated with small indie studios. This usually means that because there is not the financial power to provide all assets and opportunities required, the risks and requirements become much higher and important to achieve.

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All funds go towards Licensing, Distribution and Marketing efforts which https://www.postudios.com/blog/?p=588 ventures into PR and Advertisement costs. It depends on each team to organize costs in order to make development come together, as well as factoring in operational costs as development wraps up and goes into publishing. Ideally, as development gets closer to the last milestone, developers start to consider options as to what to do with the finished build, and how to venture into the industry to have the game available – that’s when publishing comes into the picture. Publishing provides all the answers there are to be given as well as making suggestions as needed in hopes to give the best of opportunities to the game to be part of all that is out there.

For Moebius specifically, we had the opportunity to work directly with the talents of Jane Jensen and Robert Holmes; their creativity and disposition to new ideas and bringing their concepts and expectations to the table made it a lot easier to work with our pipeline. Phoenix worked directly with the evaluation and conceptualization of the game into the most beneficial venues, providing a plan to go through as it gets real time assessment on results from the feedback of the community.

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Phoenix works with a Marketing team, a PR team and a Social Media team. The Marketing crew are the ones that that sit down and evaluate what we have and where we want to go, and from there we move forward to PR and Social Media details, basically making one big list of things to do and eventually assigning responsibilities accordingly. From the plan and evaluation of workload comes the production calendar, in which production coordinators and assistants help connect the dots between Marketing and other areas, including development as needed, in hopes to make all the simultaneous efforts come together for the deadlines.

For distribution, usually we come together with the idea and availability of  our own store along with the external stores. We are happy and proud to be working with Steam, GOG, Gamersgate, and Green Man Gaming among many others, who have given the utmost support and trust to Phoenix, and we are happy to extend these opportunities to games such as Moebius.

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When it comes to PR, we work directly within our team, using external consulting, with which we are able to provide the structure and number of press kits assigned and put together for the scenarios we need. Having worked for years in the industry, Phoenix has built quite a large network which we have the great opportunity to now share with Pinkerton Road for the launch of Moebius. The most complicated work is not putting together the assets or the content for press kits – it’s following through directly with the output of data that comes from each release; media alerts, big announcements, even newsletters have got individual data that provides us effective feedback to be able to continue to work through efficiently.

Finally, all marketing assets are also assigned, in which social media plays an important role. The team works very hard to put together videos, blogs, design, as well as direct and strong community support, filling in the gaps for what is the heart and soul of the promotional content for the game. It is nothing but a pleasure to have the opportunity to work directly with the developers in providing all the highlights of the quality content they give their passion and soul to have finally made happen.

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Publishing is indeed a lot of work. It follows through a set of logistics provided by the research and data analysis of marketing leads, moving forward with the remarkable and noble work PR and Social Media provide day after day. These are the general guidelines and differences of the direct work of a developer and a publisher. If you have any feedback or any comments you would like to share, please feel free to do so and we will gladly reply.

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Say Mistage
Social Media Director
Phoenix Online Studios


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