Yeah, I saw it. I don't really have much of an opinion though. I would need to see where they are taking the story. But for a pilot, I can say it was very intriguing, and I plan on keeping up with the series unless I lose interest later on. I would be more interested if they strayed away from having just one fairy tale and go toward having multiple fairy tales intertwined. I did notice that they had Rumpelstiltskin, and his character is very ominous. It's a good start.
I also saw Grimm this week, so there is a bit of "fairy tale meets reality" competition going on. But different channels and different airtime, so neither one is compromised. Still, this genre may be worn out if more shows follow this trend.