I don't think the company name would mean much without its original IPs...
During its last few years under Vivendi when it was still creating the occasional new IP or games for other brands, it wasn't really doing well.
Had they chosen to make new games in the IPs they were historically known for maybe things would have been different :p... Sadly I think they shunned their best selling series...?
You could invent new names and new IPs using the name.
Trying to start off the bat by resurrecting the Sierra IPs--and making them pure adventure games--will get you nowhere. Adventure games don't sell that well in today's market, and haven't for over a decade. They are a niche market today, and you can't create a company solely around little selling products and hope to be one of the ''Big Boys.''
The problem was that Vivendi gutted most of Sierra's talent and put in their people--And their people had none of the heart of Sierra's people.
Blizzard (then a subsidiary of Davidson & Associates) was acquired by CUC on the same day as Sierra, but all of their management (including the company President and co-founder) and creative minds still work there--they were given more creative freedom because they had a contract with Davidson (which was grandfathered in when they were acquired by CUC) which stipulated that they have total creative autonomy.
Sierra didn't have any such contract, and Ken Williams left Sierra as CEO literally the day the sale closed (as part of his deal with CUC), and his successor--Michael Brochu (whom he had appointed as President in charge of Sierra's day to day management in 1995)-was focused more on buying up smaller companies than on following Ken's business model.
And then Brochu's successor, David Grenewetzki, was focused on trying to save Sierra after most of it's profitability had been wiped out by the Cendant Scandal (CUC had been using Sierra's name to help illegally inflate their earnings, which crippled Sierra's own finances once the scandal broke) and had to ''tighten the belt'' by eliminating non-productive teams and groups, which included most of the adventure game groups.
My vision is for Sierra to once again be an ''empire.'' Ken himself said toward the end his vision was for Sierra to move away from adventure games, and that had he stayed on and Sierra been around today, Sierra probably wouldn't be doing adventure games at all. He proclaimed adventure games to be ''dead'' in 1996.
His dream was for Sierra to be 1/3rd Productivity software (Print Artist, Home Design software, Collier's Encyclopedia, Gardening Software), 1/3rd Educational games and software, and 1/3rd Perennial products (products which could be revamped every year like Caesar, NASCAR, Front Page Sports Football, etc.).
He also wanted to get Sierra to begin to focus on consoles and to have an intense focus on internet multiplayer gaming. If his vision had been followed--Particularly his insistence on focusing on internet MMO gaming and perennial franchises like NASCAR--Sierra would be HUGE today. I mean Sierra already in 1996 knew how to program games for a DVD drive.
I'd like to see the name back.
And, they did create two new LSL games, and both didn't do so well.