Form Letter for Contacting Gaming Websites

[oberonqa]

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  9:37am
ONLINE PETITION SIGNATURES:  1,678
OFFLINE PETITIONS ACQUIRED:  60
FACEBOOK GROUP MEMBERS:  468
MYSPACE FOLLOWERS:  9
WEBSITE ARTICLES DISCUSSING C&D:  Approximately 146
WEBSITE ARTICLES DISCUSSING SAVE TSL:  6

(Posted on: March 10, 2010, 09:37:32 AM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  12:03am
ONLINE PETITION SIGNATURES:  1,693
OFFLINE PETITIONS ACQUIRED:  60
FACEBOOK GROUP MEMBERS:  481
MYSPACE FOLLOWERS:  9
WEBSITE ARTICLES DISCUSSING C&D:  Approximately 145
WEBSITE ARTICLES DISCUSSING SAVE TSL:  6

(Posted on: March 11, 2010, 12:03:22 AM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  9:53am
ONLINE PETITION SIGNATURES:  1,713
OFFLINE PETITIONS ACQUIRED:  60
FACEBOOK GROUP MEMBERS:  484
MYSPACE FOLLOWERS:  9
WEBSITE ARTICLES DISCUSSING C&D:  Approximately 145
WEBSITE ARTICLES DISCUSSING SAVE TSL:  6
TSL DEMOGRAPHIC SURVEY COMPLETED:  0

(Posted on: March 11, 2010, 09:53:11 AM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  12:03am
ONLINE PETITION SIGNATURES:  1,734
OFFLINE PETITIONS ACQUIRED:  60
FACEBOOK GROUP MEMBERS:  492
MYSPACE FOLLOWERS:  9
WEBSITE ARTICLES DISCUSSING C&D:  Approximately 145
WEBSITE ARTICLES DISCUSSING SAVE TSL:  6
TSL DEMOGRAPHIC SURVEY COMPLETED:  29

(Posted on: March 12, 2010, 12:03:27 AM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  10:29am
ONLINE PETITION SIGNATURES:  1,741
OFFLINE PETITIONS ACQUIRED:  60
FACEBOOK GROUP MEMBERS:  496
MYSPACE FOLLOWERS:  9
WEBSITE ARTICLES DISCUSSING C&D:  125 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  6
TSL DEMOGRAPHIC SURVEY COMPLETED:  55

(Posted on: March 12, 2010, 10:29:43 AM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  10:04pm
ONLINE PETITION SIGNATURES:  1,766
OFFLINE PETITIONS ACQUIRED:  60
FACEBOOK GROUP MEMBERS:  505
MYSPACE FOLLOWERS:  9
WEBSITE ARTICLES DISCUSSING C&D:  125 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  6
TSL DEMOGRAPHIC SURVEY COMPLETED:  83

[atec123]

Wow.  Lotsa demographic surveys.  We need the people who did those to also do the letterr and email.

And the FB group members, even though some of them may be spam.
I don't use facebook, but is there a way so like everyone in the group can be notified about the petition and website and everything?

[oberonqa]

Yes I can send a message to all Facebook Group members.  Facebook also shows a group's latest posts on your individual wall.

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  8:11am
ONLINE PETITION SIGNATURES:  1,812
OFFLINE PETITIONS ACQUIRED:  60
FACEBOOK GROUP MEMBERS:  534
MYSPACE FOLLOWERS:  9
WEBSITE ARTICLES DISCUSSING C&D:  125 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  6
TSL DEMOGRAPHIC SURVEY COMPLETED:  258

[Haids1987]

Wow, she already had 60 offline petitions collected?  That's fabulous!   

[Delling]

I have an offline petition ready... I just keep forgetting to scan it.

[oberonqa]

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  8:37pm
ONLINE PETITION SIGNATURES:  1,849
OFFLINE PETITIONS ACQUIRED:  60
FACEBOOK GROUP MEMBERS:  567
MYSPACE FOLLOWERS:  9
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  7
TSL DEMOGRAPHIC SURVEY COMPLETED:  388

[crayauchtin]

I have an offline petition ready... I just keep forgetting to scan it.

Yeah, I keep forgetting to scan my 5! It's been a real busy week!

[oberonqa]

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  9:42am
ONLINE PETITION SIGNATURES:  1,873
OFFLINE PETITIONS ACQUIRED:  60
FACEBOOK GROUP MEMBERS:  576
MYSPACE FOLLOWERS:  9
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  7
TSL DEMOGRAPHIC SURVEY COMPLETED:  410

[waltzdancing]

It was a slow week getting letters. In my experience March has always been a hard month, I know it has for me. With Spring break right around the corner I'm expecting more. I have an update for everyone with the letters, 63. Keep them coming!

[Haids1987]

Yay!  How long are you going to collect before you mail them to Activision?

[waltzdancing]

Until Oberonqa tells me to send them. I don't know when he wants me too

[oberonqa]

We'll send them off once we have enough to make an impressive package.

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  8:46pm
ONLINE PETITION SIGNATURES:  1,885
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  589
MYSPACE FOLLOWERS:  10
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  7
TSL DEMOGRAPHIC SURVEY COMPLETED:  444

(Posted on: March 14, 2010, 08:46:10 PM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  8:08am
ONLINE PETITION SIGNATURES:  1,895
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  594
MYSPACE FOLLOWERS:  10
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  7
TSL DEMOGRAPHIC SURVEY COMPLETED:  465

NOTE:  There will not be an evening update of Save TSL Stats tonight, as I am going to be working late tonight. 

(Posted on: March 15, 2010, 08:08:26 AM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  9:41am
ONLINE PETITION SIGNATURES:  1,933
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  606
MYSPACE FOLLOWERS:  10
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  7
TSL DEMOGRAPHIC SURVEY COMPLETED:  495


(Posted on: March 16, 2010, 09:41:42 AM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  11:06pm
ONLINE PETITION SIGNATURES:  1,953
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  611
MYSPACE FOLLOWERS:  13
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  13
TSL DEMOGRAPHIC SURVEY COMPLETED:  496

(Posted on: March 16, 2010, 11:06:41 PM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  7:57am
ONLINE PETITION SIGNATURES:  1,962
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  613
MYSPACE FOLLOWERS:  13
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  13
TSL DEMOGRAPHIC SURVEY COMPLETED:  498

(Posted on: March 17, 2010, 07:57:53 AM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  9:11pm
ONLINE PETITION SIGNATURES:  1,970
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  619
MYSPACE FOLLOWERS:  13
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  14
TSL DEMOGRAPHIC SURVEY COMPLETED:  506

(Posted on: March 17, 2010, 09:11:49 PM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  10:14am
ONLINE PETITION SIGNATURES:  1,978
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  622
MYSPACE FOLLOWERS:  13
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  14
TSL DEMOGRAPHIC SURVEY COMPLETED:  510

(Posted on: March 18, 2010, 10:14:59 AM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  9:01pm
ONLINE PETITION SIGNATURES:  1,982
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  624
MYSPACE FOLLOWERS:  13
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  14
TSL DEMOGRAPHIC SURVEY COMPLETED:  515

NOTE:  I'm looking into running another Facebook Ad.  Suggestions on the ad-line text would be appreciated. 

(Posted on: March 18, 2010, 09:00:45 PM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  10:39am
ONLINE PETITION SIGNATURES:  1,994
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  624
MYSPACE FOLLOWERS:  13
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  14
TSL DEMOGRAPHIC SURVEY COMPLETED:  519

NOTE:  I'm looking into running another Facebook Ad.  Suggestions on the ad-line text would be appreciated. 

(Posted on: March 19, 2010, 10:39:28 AM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  11:00pm
ONLINE PETITION SIGNATURES:  2,007
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  628
MYSPACE FOLLOWERS:  13
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  14
TSL DEMOGRAPHIC SURVEY COMPLETED:  520

NOTE:  I'm looking into running another Facebook Ad.  Suggestions on the ad-line text would be appreciated.

(Posted on: March 19, 2010, 11:00:19 PM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  8:38am
ONLINE PETITION SIGNATURES:  2,011
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  629
MYSPACE FOLLOWERS:  16
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  14
TSL DEMOGRAPHIC SURVEY COMPLETED:  522

NOTE:  I'm looking into running another Facebook Ad.  Suggestions on the ad-line text would be appreciated.

[Haids1987]

ONLINE PETITION SIGNATURES:  2,011

Woooooooo! 

[Yonkey]

Sweet!

NOTE:  I'm looking into running another Facebook Ad.  Suggestions on the ad-line text would be appreciated.

What's the wording on the current ad-line text?

[oberonqa]

What's the wording on the current ad-line text?

I was thinking of running something along the same text as the last one:

Save The Silver Lining
<<TSL Logo Picture>>
Find out how you can make a difference and help save a cherished fan-game that has been in development for eight years.

Except change the <<TSL Logo Picture>> to a picture of King Graham or perhaps even use the adventurer's hat featured on the C&D page.  That would give the ad an immediate recognizability to people who have played adventure games, but maybe not heard of TSL (utilizing the age old saying of a picture is worth a thousand words). 

When I run the ad, I'm also going to retarget the keywords to the following:

1. Activision
2. LucasArts
3. Telltale Games
4. Kings Quest
5. Leisure Suit Larry
6. Dreamfall (Sequel to The Longest Journey)
7. Heavy Rain
8. Phantasmagoria
9. Gabriel Knight
10. Game Development
11. Adventure Games
12. Adventure Game
13. Puzzle Games
14. Roberta Williams

Keywords 1-3 are generic company tags, targetted at people who have one of these companies listed in their profile as a like.  Note I cannot use the keywords "Sierra" or "Vivendi" due to Facebook not allowing custom keywords (you have to select keywords from a populated list).

Keywords 4-9 are game-based tags, targetted at people who like specific games (all of which, you'll note, are adventure games) and will be used to target people who like specific games but don't necessarily have other keywords in their profile.  Note I cannot use the keywords "The Longest Journey" (due to no entry in the list) or Sam and Max (due to the list search mechanism freezing up).  Also unable to use keywords for other Quest games (Space Quest, Police Quest, Quest for Glory, etc)

Keywords 10-13 are genre tags, targetted at people who have one (or more) of the keywords in their profile.

Keyword 14 is a creator tag, targetting people who have Roberta Williams in their profile.  I am unable to select keywords for other Sierra designers, such as Al Lowe, Lory & Corey Cole, etc.

The ad will probably be targetted at the following regions:

1. United States
2. Canada
3. United Kingdom
4. Mexico
5. Japan
6. China
7. Germany
8. France
9. Sweden
10. Spain
11. Italy
12. Austria
13. Australia
14. New Zealand

Initial reach analysis estimates the ad, given the above criteria, would reach 94,080 people. 

If I run the ad with a budget of $20 per day on a CPM (Cost per Impression) rate, given a cost of $0.28 for every 1,000 ad impressions, we would average approximately 72,000 ad impressions per day.

Conversely, if I run the ad with a budget of $20 per day on a CPC (Cost per Click) rate, given a cost of $0.53 per ad click, we would average approximately 38 clicks per day, but with unlimited ad impressions until we reached the target of 38 clicks per day.

Needless to say, I have some decisions to make and hence why I am looking for suggestions.  I currently have a budget of $60 for the campaign, which would enable me to run the ad for 3 days.  I'm leaning towards the CPM rate, because truthfully, while CPC sounds better on paper, given the limited budget, I think we stand to gain a lot more by going with CPM instead of CPC (though CPC will garner more impressions... but if we hit the target of 38 clicks in 2 hours, then the other 22 hours won't have any impressions).

(Posted on: March 20, 2010, 04:01:03 PM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  8:00pm
ONLINE PETITION SIGNATURES:  2,021
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  632
MYSPACE FOLLOWERS:  16
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  14
TSL DEMOGRAPHIC SURVEY COMPLETED:  523

NOTE:  I'm looking into running another Facebook Ad.  Suggestions on the ad-line text would be appreciated.

[crayauchtin]

I always think that going "Cost per Click" is a better deal -- it guarantees you're paying for a positive reaction and not for people who don't actually care. Yes, it puts a limit on how many people will see it, but at least you're not paying for people to go "WTF? WHY DOES FB SHOW ME THIS STUFF???" y'know?

[oberonqa]

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  11:43am
ONLINE PETITION SIGNATURES:  2,033
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  634
MYSPACE FOLLOWERS:  16
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  14
TSL DEMOGRAPHIC SURVEY COMPLETED:  528

NOTE:  I'm looking into running another Facebook Ad.  Suggestions on the ad-line text would be appreciated.

(Posted on: March 21, 2010, 11:43:22 AM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  10:12pm
ONLINE PETITION SIGNATURES:  2,048
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  639
MYSPACE FOLLOWERS:  17
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  14
TSL DEMOGRAPHIC SURVEY COMPLETED:  531

NOTE:  I'm looking into running another Facebook Ad.  Suggestions on the ad-line text would be appreciated.

(Posted on: March 21, 2010, 10:12:45 PM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  10:12am
ONLINE PETITION SIGNATURES:  2,059
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  640
MYSPACE FOLLOWERS:  17
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  14
TSL DEMOGRAPHIC SURVEY COMPLETED:  532

NOTE:  I'm looking into running another Facebook Ad.  Suggestions on the ad-line text would be appreciated.

(Posted on: March 22, 2010, 10:13:05 AM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  10:30pm
ONLINE PETITION SIGNATURES:  2,068
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  642
MYSPACE FOLLOWERS:  19
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  14
TSL DEMOGRAPHIC SURVEY COMPLETED:  532

NOTE:  I'm looking into running another Facebook Ad.  Suggestions on the ad-line text would be appreciated.

(Posted on: March 22, 2010, 10:31:05 PM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  7:54am
ONLINE PETITION SIGNATURES:  2,069
OFFLINE PETITIONS ACQUIRED:  63
FACEBOOK GROUP MEMBERS:  642
MYSPACE FOLLOWERS:  19
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  14
TSL DEMOGRAPHIC SURVEY COMPLETED:  532

NOTE:  I'm looking into running another Facebook Ad.  Suggestions on the ad-line text would be appreciated.

[waltzdancing]

In total from the first mailing and the second, which I have just returned from, i have sent 80 letters.

Here is the tracking number if anyone is interested. I will be tracking the 2nd package daily and posting updates.

mailing services provided by United States Postal Service
7009 1410 0000 8490 7110

[oberonqa]

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  10:48pm
ONLINE PETITION SIGNATURES:  2,077
OFFLINE PETITIONS ACQUIRED:  80
FACEBOOK GROUP MEMBERS:  642
MYSPACE FOLLOWERS:  19
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  14
TSL DEMOGRAPHIC SURVEY COMPLETED:  537

NOTE:  I'm looking into running another Facebook Ad.  Suggestions on the ad-line text would be appreciated.

(Posted on: March 23, 2010, 10:48:20 PM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  10:40am
ONLINE PETITION SIGNATURES:  2,082
OFFLINE PETITIONS ACQUIRED:  80
FACEBOOK GROUP MEMBERS:  647
MYSPACE FOLLOWERS:  19
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  14
TSL DEMOGRAPHIC SURVEY COMPLETED:  538

NOTE:  I'm looking into running another Facebook Ad.  Suggestions on the ad-line text would be appreciated.

(Posted on: March 24, 2010, 10:40:23 AM)

And it's that time again... time for the latest on the Save The Silver Lining Movement... hosted by yours truly

DATE STAMP:  7:54am
ONLINE PETITION SIGNATURES:  2,091
OFFLINE PETITIONS ACQUIRED:  80
FACEBOOK GROUP MEMBERS:  652
MYSPACE FOLLOWERS:  19
WEBSITE ARTICLES DISCUSSING C&D:  126 (not counting crawler sites)
WEBSITE ARTICLES DISCUSSING SAVE TSL:  14
TSL DEMOGRAPHIC SURVEY COMPLETED:  544

NOTE:  I'm looking into running another Facebook Ad.  Suggestions on the ad-line text would be appreciated.

[waltzdancing]

Today's tracking update.


Your item was processed through and left our FAIRACRES, NM 88033 facility on March 23, 2010. The item is currently in transit to the destination. Information, if available, is updated periodically throughout the day. Please check again later.

 Detailed Results:
 
Processed through Sort Facility, March 23, 2010, 11:50 am, FAIRACRES, NM 88033
Acceptance, March 23, 2010, 11:46 am, FAIRACRES, NM 88033